Perception of McDonald’s Essay examples - 940 Words

Perception of McDonald’s McDonald’s has expanded globally into 31,000 worldwide outlets and employed more than 1.5 million people in more than 119 countries (Kulkarni, Lassar, Sridhar Venkitachalam, 2009). Nevertheless, McDonald’s always faces negative perception and commonly related in serving unhealthy and junk foods amongst its customers around the world (Currie, Dellavigna, Moretti, Pathania, 2009). It is not only the negative perception of public, but McDonald’s have been attacked and accused of selling unhealthy food in several countries, including the US, China, Belgium, Holland, India, Russia, Sweden and the United Kingdom (Wilson, 2009). Meanwhile, the core of the current problem is that customers’ still buy fast foods,†¦show more content†¦Since that, customers are interested in the nutritional quality of the food products that they purchase (Louie, Flood, Rangan, Hector Gill, 2008). This is in sequence with Kelley, Bresee, Cranor, and Reeder (2009) survey , which indicated that customers would prefer to have nutritional labels that include more information. Thus, the need of nutrition label has been increased and it should be effectively provided with simple design and appropriate for customers understanding (Feunekes, Gortemaker, Lion, Willems, Lion, Van Den Kommer, 2008). Similarly, Bowman and Vinyard (2004) expressed that, fast food restaurant should display or make nutrition information of foods and beverages they sell available to the customers. Interestingly, as stated by Larson (2009), most customers would like to see nutrition information at places or restaurant they went to. In reducing customer misinformation or wrong interpretation, nutrition label format was revised to improve customer’s usage of it in 1993, as the typical Nutrition Facts panel consists of the following components, such as serving size information, calorie information, percentage daily value (based on a 2000-calorie diet), nutrient information, an d a footnote of recommended daily values for standard 2000- and 2500-calorie diets (Rothman, Housam, Weiss, Davis, Gregory, Gebretsadik, Shintani, Elasy, 2006). On the otherShow MoreRelatedMcDonalds Canda Goes beyond the Im Lovin It Slogan and Fights Media Castigation1352 Words   |  6 PagesMcDonald’s Canada goes beyond the â€Å"I’m lovin’ it† slogan and fights media castigation In early 2012, McDonald’s Canada decided to face a serious problem. The brand reputation was deteriorated and perception scores were hitting low rates. Negative messages were coming from all sides: documentaries, social media and blogs. To face this scenario, they hired Tribal DDB Toronto agency to develop the â€Å"Our Food, Your Questions† online-oriented campaign – Cannes Lion in promo activation last year. McDonald’sRead MoreSwot Analysis Of Mcdonalds S1498 Words   |  6 PagesWeaknesses (Internal) †¢ McDonald’s is not new in the market †¢ Bad publicity †¢ Unhealthy food menu Opportunities (External) †¢ High demand for healthy meals †¢ Home meal delivery Threats (External) †¢ New competition. †¢ Saturated fast food markets in †¢ Trend towards healthy eating †¢ During this task, I presented few examples of how McDonald’s use marketing strategies to control the macroenvironment factors. I tried to show how these marketing strategies helps McDonald’s to remain a leader inRead MoreMcdonald s As A Global Food Empire931 Words   |  4 PagesSelect either McDonald’s OR Subway OR another well known multinational corporation with a high profile in Australia for your answer. Ground your responses in relevant behavioural theories. Multinational Corporations are large corporations that produce and sell goods or services in various countries. McDonald’s as a global food empire is facing major organizational behavioural issues. McDonald’s must tackle staff diversity, low retention rates and the motivation of workers. McDonald’s needs to addressRead MoreUse of Integrated Marketing Communications in the Fast Food Industry1691 Words   |  7 Pageschildren and adolescents. The fast food industry’s giant- McDonald’s has become the best-know fast food brand in the world. It employs advertising, sale promotion, public relations and sport sponsorship to promote McDonald’s as a global image (Vignali, 2001). In communication context, the maxim â€Å"brand globally, advertise locally† (Sandler Shani, 1993) is McDonald’s promotional strategy. Despite its success all over the world, McDonald’s has received criticism for serving food in high saturatedRead MoreMcdonald s The International Market Essay1567 Words   |  7 PagesOne example of a successful company that we can use in this case is McDonald’s, which people can find this fast food company around the world. Founded in 1940 by Richard and Maurice McDonald, this company recently has more than 30,000 stores that can be found in more than 118 countries (James, 2009). The simple idea of using â€Å"fast-food serving system† as McDonald’s priorit y made this company developed widely. As a fact, McDonald’s idea was also solved the problem of preventing people to wait for aRead MoreMcDonald S Twitter Campaign Case Analys Essay875 Words   |  4 Pagesdisadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companiesRead MoreSwot Analysis Of Mcdonalds850 Words   |  4 PagesMcDonald’s was founded in 1940 by Richard and Maurice McDonald and was originally a BBQ restaurant. In 1954 Ray Kroc, a multi mixer salesman, decided to visit McDonald’s because they had purchased several multi-mixers. He found a small but very efficient restaurant run by the McDonald’s. They focused on a limited menu which allowed them to provide quick service and quality. Ray Kroc founded McDonald’s System, Inc. in 1955. Three years later, McD onald’s had sold its’ 100 millionth hamburger. Read MoreCorporate Social Responsibility : Csr986 Words   |  4 Pagesthe companies that have the good brand image (Maignan and Ferrell 2001). For instance, according to a surrey that was taken by Smith, 60% of the customers are willing to buy or recommend a specific product to their friends because of their good perception of the company and 40% of the willingness is driven by the evaluation of the products (Smith, 2012). At the same time, Melo and Garrido-Morgado (2012) illustrated that corporates can get good relationship with their consumers for the long periodRead MoreGlobalization and Its Effects895 Words   |  4 Pagestrade policies at a national level immediately impact companies looking to expand. Cultural issues As the Hofstede Model indicates, there are drastically different cultural values, perceptions and expectations between one nation or region and another. Cultural variations between countries can also impact the perception of time itself, which has a direct impact on customer expectations of performance. In any global expansion strategy the need for cultivating awareness and sensitivity to these culturalRead MoreRecruitment And Selection Processes At Mcdonald s The American Fast Food And Hamburger Chain1465 Words   |  6 Pagesselection processes at McDonald’s, the American fast food and hamburger chain. The enterprise is one of the largest restaurant chains globally, operating many outlets in many countries, including Canada. McDonald’s is one of the biggest private employers worldwide because of its numerous outlets in many countries. It operates largely in the model of franchises, in which the enterprise licenses its trade name, products, services, support, and oper ating methods to other businesses (McDonald’s Corporation, 2008)

Gender Roles - 1450 Words

Question 1 1. Your _____ depends on whether you were born with distinct male or female genitals and a genetic program that released either male or female hormones to stimulate the development of your reproductive system. Answer | a. | self | | b. | gender identity | | c. | sex | | d. | gender | | e. | gender role | 4 points Question 2 1. The feelings, attitudes, and behaviors typically associated with being male or female are termed one’s _____. Answer | a. | hormones | | b. | gender | | c. | sex | | d. | gender role | | e. | gender identity | 4 points Question 3 1. Your identification with, or sense of belonging to, a particular sex – biologically, psychologically, and socially is called _____.†¦show more content†¦| | c. | boys and girls are fully committed to gendered activities at school and at home. | | d. | gender boundaries are exceptionally rigid among children. | | e. | children passively respond to adult demands. | 4 points Question 12 1. Thorne found that contests, chasing games, and other activities often involved self-segregation of boys and girls. She also reported many cases of boys and girls _____. Answer | a. | playing together | | b. | playing alone | | c. | hurting each other | | d. | fighting | | e. | avoiding each other | 4 points Question 13 1. In Thorne’s research on a fourth-and fifth-grade American classroom she noted that activities requiring cooperation such as a group radio show or an art project Answer | a. | heightened attention to gender. | | b. | created more conflict between boys and girls. | | c. | required putting the students into same-sex groups. | | d. | lessened attention to gender. | | e. | made gender roles more distinct. | 4 points Question 14 1. Most research comparing co-ed and same-sex schools does not indicate that Answer | a. | girls do much better in same-sex schools. | | b. | girls in same-sex schools have greater self-esteem and self-confidence. | | c. | in same-sex schools girls focus more on academic excellence and less on attractiveness. | | d. | same-sex schools provide more same-sex role models for girls. | | e. | same-sex schools reinforce moreShow MoreRelatedGender, Masculinity, And Gender Roles1380 Words   |  6 Pagesenvironment, but is instead, viewed from the perspective of women themselves. They are not observed from outside in, but from the inside out. At the same time, Danzon reverses and thus subverts the classic representations of gender, while relocating and challenging gender roles. Unlike the common representation of women in former Mexican cinema, femininity is not defined as being an opposition to masculinity in the film. In fact, men almost rarely appear. When they do appear, they appear as constructedRead MoreThe Role Of Socialization And Gender Roles852 Words   |  4 PagesINTRODUCTIOn tell me what you are focussing on†¦..family and theirgender roles Socialisation is the process by which a child learns to respect his or her environmental laws such as norms, values and customs. Socialisation helps the infant gradually become self-aware and a knowledgeable person, skilled in the ways of the culture into which he or she is born. Children within the primary socialisation of the family learn a great deal from parents and other care givers such as grandparents, grandmothersRead MoreGender Roles And Gender Role844 Words   |  4 PagesGender Roles can be defined as roles society expects people to play on account of their sex life. Like all roles, gender roles are made up of sets of expectations, so they can be thought of as sets of expirations, so they can be thought of as sets of expectation that are attached to sex.(pp: 220 John E. Farley Michael W. Flota). The key word gender role affects me personally because as recent graduate of high school it’s time for me to go into the real world, of working class gender role of theRead MoreGender Roles And Gender Role Essay784 Words   |  4 Pagessession, I will discuss the gender roles in my family. The definition of gender role is the degree to which a person adopts the gender-specific behaviors ascribed by his or her culture (Matsumoto, D. R., Juang 2013, 156). For example, traditional gender roles recommend that males are aggressive, angry, and unemotional. It goes further and explains that the male should leave the home every day to make a living and be the main wage earner. The traditional gender role for the female purpose is toRead MoreGender Roles And Gender Role Essay1385 Words   |  6 PagesOF SUBMISSION Gender roles Introduction Gender is set of characteristics that may be used to differentiate between female and male through the use of one’s gender or through gender identity therefore. Gender role can be considered as the hypothetical construct in humanities and in many social sciences referring to a set of behavioral and social norms which in a particular culture may be largely regarded to be socially appropriate for individuals of a particular sex, gender roles vary from variousRead MoreThe Shift Of Gender Roles940 Words   |  4 PagesThe Shift of Gender Roles Gender roles are a major component of many wonderful pieces of literature and differ as time passes. The amazing part about reading novels set in different time periods is that as readers we can see the progression of these gender roles throughout time. Willa Cather s novel One of Ours displays both traditional and non-traditional gender roles. These gender roles are displayed through the main characters Claude and Enid, and minor characters such as Leonard Dawson andRead MoreThe Influence Of Gender Roles1404 Words   |  6 Pages The Influence of Gender Role Stereotyping Shawn Berkley Santa Fe College Abstract Study on gender role stereotypes has shown that there are several negative effects of stereotyping. The study on how gender role stereotyping effects children is not as prevalent because most believe that it doesn’t matter, since children are just forming their stereotype so children do not care. However, some psychologists have done some research on it, and from their researchRead MoreGender Roles in Society1047 Words   |  4 PagesBroadly conceptualized, gender roles are what our society expects and values in their community. They shape our behavior and values, thoughts and feelings, even going so far as to denote a person’s worth. Gender roles are present in everyday situations. In the past they strictly dictated the behavior of people in the community (the right to vote, occupations women were allowed to work in), though in the recent past have become more subtle and more successfully challenged. In some instances they areRead MoreThe Gender Roles Of A Woman975 Wo rds   |  4 Pagesshe is immediately outcasted and seen as a problem instead of embraced. Anowa, who is the young lady protagonist in Ama Ata Aidoo’s short story, â€Å"Anowa†, does just that. She challenges the gender roles in many ways throughout the story in order to push back against the idea that all women should accept the role as the passive bystander to her male counterpart that society and traditions have predetermined for her, she ultimately expects more out of her life than just living her mother’s life. RegardlessRead More Gender Roles Essay864 Words   |  4 PagesGender Roles The affects of gender roles on people greatly change the way the society runs. According to the Websters dictionary the definition of gender are the behavioral, cultural, or psychological traits typically associated with one sex, and the definition of role is a character assigned or assumed. The key word in this definition is assumed; therefore, whether you are male or female, you know what role you must play in society. Traditional gender roles are beneficial

Acquisition Of Metaphor Through Teaching Culture Education Essay Free Essays

The research survey will critically analyse the acquisition of metaphor through teaching civilization to Iraqi scholars of English as a 2nd linguistic communication. Additionally, the research will convey to illume the assorted challenges confronting different Iraqi scholars when analyzing English as a 2nd linguistic communication through metaphors. It will besides seek to supply recommendations that will assist get the better of the challenges every bit good as how best to utilize metaphors in assisting Iraqi scholar learn English. We will write a custom essay sample on Acquisition Of Metaphor Through Teaching Culture Education Essay or any similar topic only for you Order Now Due to globalization characterized with free motion of people, capital goods and services, it has come to be of paramount significance for all human races to endeavor to larn at least a foreign linguistic communication ( MacArthur A ; Littlemore, 2008 ) . As a consequence a figure of states particularly in Middle East have resorted to larn such linguistic communications as English to assist them get by with the bubbling phenomenon of globalisation. However their desire has been marred with a figure of challenges particularly when such mechanisms as utilizing metaphors are used. It is deserving observing that bookmans such as Straub, 1999 suggested that the best manner to learn a foreign linguistic communication to pupil is to utilize their civilization. This can be done successfully when the pupils are made cognizant of their civilization every bit good as supplying them with some sort of meta-language in order to speak about civilization ( Low et al.2008 ) . The research is of a batch of importance as it closely analyzes acquisition of metaphors by non English speech production Iraqi pupils. The findings will be of importance to assorted stakeholders such as instructors of English as Second Language ( ESL ) , pupils, instruction sectors, other research workers and larning establishment at big every bit good as Non-governmental Organization, The developed recommendations will be adopted by larning establishments to assist them successfully teach pupils English, a linguistic communication that is non native to them. Not transporting out this research will clearly picture that the assorted ways of integrating metaphors in learning English, the challenges faced will non be brought to visible radiation. Research inquiry Based on the research subject, three major inquiries were developed to steer the survey. These are How are metaphors used through teaching civilization to assist Iraqi pupil learn English? ( Littlemore, 2009 ) What are the challenges confronting both instructors and pupil when utilizing metaphors? What are the major recommendations that will assist control the above said challenges and surrogate English acquisition? Literature reappraisal The chief aims of learning civilization to pupil are it assist them to develop a clear comprehension of the fact that all show behaviours that are profoundly rooted from civilization, societal variable/ demographic features do every bit good as topographic point of abode do impact on how persons communicate, stimulate their rational wonder with respects to certain civilization hence promoting empathy towards others, developing ability to advert but a few ( Littlemore, 2003 ) . This therefore was seen as an avenue that can be successfully used to learn English via metaphors. It is of import to bear in head that legion theories have been brought Forth to assist reply the inquiry, how do scholars get foreign linguistic communication? Traditionally, grammar interlingual rendition methods were used to learn pupils foreign linguistic communications. It entailed memorisation of long list of vocabularies that were translated. Later in the old ages, the focal point shifted to coming up with linguistic communication accomplishments such as authorship, listening, reading and speech production. Whether wittingly or unwittingly the phase of learning foreign linguistic communications actively involved utilizing metaphors ( Littlemore, 2004. One renowned bookman, Light created a metaphor with the purpose of assisting set up the assorted elements of grammar so that it could be used to learn English as 2nd linguistic communication. Leeboard held that metaphors and associating theories, â€Å" portion the attempt to form thought by puting in gesture an interaction between familiar and or comprehensible on one manus and the thing to be explained on the other. † Metaphor has the ability of showing significance by mentioning to a different conceptual sphere and has been thought as a vehicle through which cognition is transmitted. Harmonizing to Laoff A ; Johnson, 1980 metaphors are â€Å" poetic imaginativeness and the rhetorical flourish – a affair of extraordinary instead than ordinary linguistic communication. † The major types of conceptual metaphor normally used are structural metaphor, â€Å" the beginning sphere supplies a moderately drawn-out cognition construction for the mark construction † . They help increase linguistic communication understanding. Ontological metaphors are those that have abstraction and represent something deep for case objects or a individual. Learners are made to visualise experiences via objects. Last, orientation metaphors provide even less conceptual construction for mark constructs than ontological 1s. Their cognitive occupation, alternatively, is to do a set of mark constructs coherent in our conceptual system ( Kovecses, 2002 ) . Data aggregation The research will use a assorted research design method. It is of import to observe that theoretical survey calls for deeper excavation of assorted literatures runing from diaries, publications, books, other signifiers of literature and from the cyberspace ( Boers A ; Littlemore, 2000 ; ) . Qualitative research will besides be employed in the survey ; the attack seeks to contextualize the research by plunging the research worker into the survey scenario every bit good as with the survey topics. Hypothesiss are developed and informations is collected and the consequences tend to be subjective. A instance survey as a sub type of qualitative research is used to guarantee that the survey is flexible plenty to give the research worker room to look into issues that were non antecedently thought of and could be deserving being brought to visible radiation ( Tabachnick A ; Fidell, 2000 ; Littlemore, 2004 ) . Anterior to existent aggregation of informations, a pilot survey will be carried o ut in order to assist set the questionnaires whenever deemed necessary. Questionnaires will be used to roll up relevant information ; I will administer them to respondent situated in the targeted establishment of higher acquisition and would be collected subsequently at an in agreement day of the month. Harmonizing to Beiske, ( 2002 ) questionnaire covers a big population at a clip as they would be distributed to different participants at a clip and be collected subsequently or at the same twenty-four hours depending on the willingness of the responded in turn toing the inquiries, due to it being standardized they are more nonsubjective, informations collected from questionnaire are easy to analyse, due to acquaintance with the tool, responded will non be discerning, it is besides really cost effectual as compared to confront to confront interviews, the tool besides reduces prejudice. The questionnaires will be issued to who are in a place to Iraqi pupils in higher instruction as they are in a better place to supply the needed set of informations. Additionally, instructors will besides be sought after to give more penetration. Harmonizing to Littlemore, 2001 the major job with questionnaires as a tool of informations aggregation is that there is inclination of respondent to bury critical information, they may reply the inquiries superficially when it is a long one, to counter this I developed a short but really inclusive questionnaire, due to standardisation, there is no room for account incase respondents misinterpret or make non understand the inquiries ( Littlemore, 2005 ) . The information will be collected from Iraqi pupils in higher instruction and will be done over a span of one month. As indicated by Littlemore, 1995 ; Littlemore A ; Chevalier, 1997 some of the ethical consideration includes the followers ; the targeted sample populations that will be involved in the survey to supply relevant information are to be informed about the same in progress. The grounds for transporting out the study every bit good as how they stand to derive from the survey will besides be brought out clearly. As good, research moralss demands that the information be sought after by the research worker will be provided in good religion, and voluntarily without any influence be it pecuniary or otherwise for case giving of inducements, wagess, and gifts. It is of import to observe here that the rights and public assistance of the participants involved in the survey must be protected and guaranteed. To make this, their individualities will be kept confidential. Furthermore, the information collected while beging for informations is to be kept confidential and opt non to be used in any other purpose apart from what was ab initio intended for ( Low A ; Littlemore, 2009 ; Littlemore, 1995. ) . Methods of analysis After informations aggregation, coding will be done. SPSS statistical package will be used in analysing informations. To set up which point airs as being the greatest challenge in utilizing metaphor in learning English, a cross tabular matter analysis will be done. Similarly, correlativity and arrested development analysis will be done to prove the relationship between the challenges and acquisition of metaphor through civilization instruction. Descriptive statistic will be used to picture demographic features every bit good as other variables. This will be in signifier of tabular arraies, graphs and charts ( Chambers et al. , 2004 ) . Original part The paper will make full the spread in literature sing major challenges confronting metaphor acquisition through teaching civilization. More significantly, the recommendations to control these challenges will be a encouragement to the literature in linguistics. The research subject has non been tackled and presented for an award of any grade in any establishment of higher acquisition hence it is my ain piece of work. It will put land to further understand the whole issues with respects to challenges and what can be done in future to control such jobs in linguistic communication acquisition particularly English to non native talkers ( Boers A ; Littlemore, 2000 ; Littlemore A ; MacArthur, 2006 ) . How to cite Acquisition Of Metaphor Through Teaching Culture Education Essay, Essay examples

Clinical Trials A Practical Approach

Questions: Do you think that there are ethical issues with the clinical trial in regards to the people who are randomly selected for a placebo? Do you think that the monetary incentive (getting payed $3,000 per erolled subject) will cause the doctors to take unnecessary risk at the expense of the subject. How importiant is the consent process in the ethics of any clinical trials? Answers: 1. One of the two ethical concerns in a double blind placebo treatment is that the physician has a moral and professional duty to work towards the betterment of his patients (Pocock). Subjecting a type II diabetes patient to a placebo treatment is neither safe nor ethical. The test may induce organ damage due to increased diabetes in the patient. However, if validity and value of the treatment can be proven then this argument can be avoided. By offering a placebo treatment instead of a valid treatment Drs. Smith Jones will be deceiving their patients; which is not ethical either. 2. Monetary incentives can oftentimes compensate for ethical concerns. Here Drs. Smith and Jones are being offered $3,000 for each enrolled subject, which might give rise to greed. The doctors may ignore ethical concerns because the money is good. Not only that, the doctors may subject more and more patients to the trial although the level of consent is low. This is neither god for the research nor for the patients health concerns. Not only that, this attitude will also give rise to research related problems, which might give inconclusive results in the end. 3. The only way to conduct clinical trials as this one ethically is to keep the patients well being first (Rutherford and Roose). The doctors intention should be benevolent. The consent of the patient plays a great role in clinical trials with placebo groups. The patient should have all the information about his or her condition;, what works what does not work for him or her and why the doctor is choosing the trial for him or her. Whenever a patient asks the doctors any question about the nature and the effects of the placebo, the doctors will be ethically bound to answer them correctly. Whether the doctor approves or not, the patients consent should decide the course of action. References Pocock, Stuart J.Clinical trials: a practical approach. John Wiley Sons, 2013. Rutherford, Bret R., and Steven P. Roose. "A model of placebo response in antidepressant clinical trials."American Journal of Psychiatry(2013).